Fashion with Purpose, Designed by a Visionary

EDEL was founded by Elodie Delacroix, who shared a lifelong passion for style, self-expression, and celebrating women in all their forms. Raised in a multicultural home where creativity and confidence were deeply encouraged, she dreamt of building a fashion brand that would not only dress women—but uplift them.

After years of working in the fashion and design industries across London and Paris, Elodie saw a gap in the market: beautiful, elegant clothing that embraced real bodies, real lives, and real women. She envisioned a brand that would break away from narrow beauty standards and offer something more meaningful—styles that empower, fit effortlessly, and express individuality without compromise.

And so, EDEL was born. What began as a vision soon grew into a community of women who share the same values of confidence, individuality, and effortless elegance. Each collection is designed with versatility in mind — pieces that move with you, that fit into real life, and that remind you that style should feel as good as it looks.

Today, EDEL continues to honour Elodie’s original mission: to create clothing that doesn’t just follow trends, but empowers women to set their own. More than a brand, EDEL is a statement — that fashion can be timeless, inclusive, and above all, true to you.